Mavens Creamery

Featured on Shark Tank, they are the largest all-natural macaron ice cream manufacturer and distributor in Northern California.

Refresh and modernize the website for their growing business with quality photography and video assets, all while automating backend communication processes.

A clean look for a premium brand

A website is the foundation of any brand. However, today’s highly competitive digital environment requires an elevated level of expertise that zeroes in on functionality, responsiveness, ease of use, and aesthetics.

Mavens’ exponential growth demanded a polished, clean website that matched their success and kept its brand perception consistent. We showcased Mavens’ premium product to produce striking photographs and engaging videos through a partnership with Olive Theory Media.

The beautifully-crafted look and feel of Mavens’ website and expert user-experience now matched the level at which the company has reached.

Critical call to actions in the right places

Knowing how to utilize CTA is an integral part of optimizing key metrics. We conducted a comprehensive analysis of Mavens’ audience to develop a conversion-driven, successful call-to-action approach.

Understanding their website traffic enabled us to plan the appropriate sales funnel in order to increase new partnership, catering, and customer inquiries.

Automating lead capture and catering inquiries

With multiple inquiries from partnership stores and catering customers, Mavens needed to save time and reduce back and forth communication.

​By connecting automation platforms, we streamlined their inquiries by qualifying customers with simple but telling FAQ-inspired questionnaires. The right questions are presented to the customer, while the responses are automatically sent behind the scenes. Mavens is then immediately able to onboard the customer, wasting no time emailing.

Content creation for the website, social media, and marketing

Mavens’ popularity on social media soared as the company grew to a nationwide level. They looked to improve the variety and quality of their visuals used on their website and social media channels.

With exceptional food styling product pictures, striking cinemagraphs, and captivating video assets, we created a mix of visuals that met and exceeded Mavens’ criteria in elevating their branding while engaging customers.

A promotional video to highlight quality ingredients

As their partnerships with restaurants and grocery chains grew, Mavens wanted a way to show their clients the quality, all-natural ingredients going into their premium flagship product.

We created a promotional video that was productive for the website and social media and an effective method of persuading investors and potential partners to become involved with the macaron ice cream company.

An introduction video for partnerships and investors

With so much success, they had to scale their business and wanted a video asset they could use to pitch to potential business partners and raise more capital.

We produced, filmed, and edited a video that presented their business and product. The video's goal was of the video was to convince others to be part of a fun, small, but growing company.