The Power with Grace helps you reach your highest potential for your health and wellness with live fitness and on demand classes.
Capitalize on the increasing demand in digital fitness classes by turning a new brand into a scalable ecommerce platform.
Grace Yu is a certified yoga instructor, ACE group fitness instructor, and TRX, PiYo, TurboKick, and Zumba instructor. She looked to take her live, in-person fitness classes online to create a community-based platform where she can connect with and inspire those just as passionate about dance, yoga, and fitness as she is.
The vision was to transform her brand, The Power with Grace (PWG), into a scalable membership business with live stream classes and on-demand, pre-recorded videos.
A video membership site focused on live or pre-recorded on-demand fitness classes required several significant components:
To create an enjoyable membership user experience, I had to run through all possible scenarios of how customers would use the site.
One goal of PWG was to allow customers to conveniently access member content on any device at any time. I achieved a responsive browsing experience with custom layouts for each device screen.
Accessing a video membership website on a mobile device as a website is uncommon [often, developers create them as native smartphone apps], so the challenge was to make the website appear app-like on a smartphone. Desktop links and tabs transformed into easy-to-press mobile buttons.
Site users can purchase individual classes, class add-ons, event tickets, apparel, and membership. I had to configure their database collection and the site's frontend to accommodate all of the class offerings. A single instance of a class created on the backend could serve both customer types on the frontend with different permissions on different pages.
Grace now has an online platform to share her guide to yoga and knowledge of fitness to individuals everywhere in the country. An efficient website means her viewership and revenue potential can grow exponentially while business operations can remain the same.